Business Strategy Projectware

Is price competition pulling you and your business down, and not just its profits? In today’s copycat economy, escaping the gravity-like pull of rapid commoditization requires a lot more than product innovation. You need a better, more differentiated business model anchored in hard-to-copy advantages.

With this virtual guide to a rigorous step-by-step process, your team can create a winning business model offering attractive new growth platforms. You’ll generate fresh strategic insights and unearth previously hidden business model innovations with Beyond Price author Kay Plantes’ unique strategic assessment and systems-thinking tools. Far more than a business model canvas, Plantes’ process will make your team successful business model innovators.

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Product Development Projectware

Customers know you first by what you communicate. R&D knows what to develop by the guidance you give. Customer service knows what experience to create for customers by the direction you provide.

What if none of them knows what you want to accomplish for your target market? You end up with customers who don’t know why they should choose you over the competition, products that are developed with no specific use or customer need in mind, and dissatisfied customers defecting from your business every week.

A winning value proposition will save you from these business killers. Mohan Sawhney’s approach to innovating your value proposition has been used by the most successful technology and consumer products companies in the world. He has helped them to not only clearly differentiate from their customers in ways that customers care about, he has helped them also differentiate from themselves when they are launching next generation products.

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