Skip the Classroom – Innovators Get the Highest Learning ROI from these Four Moves

“You work in the learning zone at all times.  That’s how you improve.  That’s how you get better.  That’s how you learn what your potential really is.” – Jillian Michaels

I love working out to Jillian Michael’s videos.  They aren’t perfectly polished.  Her demonstrators lose their balance, give out before the circuit is done, politely curse Jillian for pushing too hard.  Even Jillian hasn’t mastered everything in her routines.  She wants everyone performing on the edge of their abilities, including herself.  And she wants you to know that there is more on the other side of that edge.  How do you do this in your professional life?

We studied this in our Top Performers research and learned four ways that these elite professionals keep their learning on the edge to get the best return on their efforts. And all MBA bashing aside (kinda), you can’t learn on the edge in the classroom.

1. Build a Mastermind Group. The timeless masters have told us, we become who we surround ourselves with.  Top Performers surround themselves with, well, other Top Performers.  These are people who are better than them in ways that they want to improve.  Mastermind group members show each other the professional edge, and what is on the other side.  That is the only way you can aspire to be more than you are today – you need to know what it looks like.  Fellow masterminders often mentor each other in different ways, so everyone gives as well as gets.  They also hold each other accountable to perform on the edge, or else they are not worthy of being in the group.

2. Nurture a Network of Experts. I have 1200 newsletters waiting to be read in my Inbox right now.  I have found an efficient way to keep up with them when I have time, but is this the best way to keep my learning on the edge?  Top Performers streamline the overload of information from trade journals, conferences, e-mails, etc.  Instead they stay in touch with a select network of experts that keep their knowledge on the leading edge.  The noise is deafening in the information space.  Networking with the key people who will keep you on top of trends, breaking news, and uncommon success practices is your route to sanity and to high ROI learning.

3. Seek out Diverse Experiences. Someone who does the same things in the same ways everyday has no creative reserve.  When it comes time to spark a new innovation, what can you possibly draw from?  Top Performers told us that investing time in their families’ activities, seeing plays, reading novels, talking with neighbors and friends from other walks of life give them a reservoir to reference when they need.  Consider it a two-for-one:  you get to have a life and build your innovation capacity at the same time.

4. Run Experiments. Top Performers design low investment ways to test out new ideas.  They know how to NOT let experiments become a distraction or an endless pursuit.  Whether it is to build a new skill, evaluate a new marketing program, or test a new product concept, they know how to leverage others to conclude and learn from the experiment, without it taking over their top priorities.

You can get the full summary of our Top Performers Research by clicking here:  The Five Strategies Every Top Performer Uses

Everyone has the potential for greatness – in their careers, marriages, parenting, friendships. But greatness isn’t the default. You have to work at it. Top performers consistently perform on the edge of their abilities. They learn more and achieve the best return on their efforts – so they can hit huge goals and still have time for a life.

Steve Jobs’ Challenge to all Top Performers

“That’s been one of my mantras – focus and simplicity.  Simple can be harder than complex.  You have to work hard to get your thinking clean to make it simple.  But it’s worth it in the end because once you get there, you can move mountains.” – Steve Jobs

Talk about a model for top performance – Steve Jobs exhibited the platinum standard for Top Performer principles and strategies.  What product developer wouldn’t want to emulate his clarity of purpose, his confident vision, his constant pursuit of elegant design excellence?

We recently synthesized research into how to recognize top performers and how they work differently.  While Steve Jobs wasn’t on our interview list, he certainly confirms our findings of what it takes to be at the top.

Three Principles Every Top Performer Lives By

Principle 1:  Integrity, or honesty and consistency of character.  Steve Jobs was known for his sometimes brutal honesty.  His clear purpose to deliver on his vision freed him to say what needed to be said, and skip with the niceties that didn’t help get the job done right.  He remained true to himself and his own character even in the face of having to leave the company he birthed.

Principle 2:  Focus. Steve was the epitome of this principle.  Why he and other Top Performers stand out is because they have done the hard work to develop and maintain a laser focus.  How easy is it to say, “I’m not working on my top priority right now because the CEO asked me to do this special assignment instead.”  Or, “I know from all of my knowledge and instincts of our target customers that our design needs to look like this with red accents.  However, our management team told us to change it and also make it blue, so that’s what we are doing.” Would Steve compromise his focus and his vision just because someone told him he had to?  He would rather leave his own company first.

Principle 3:  Work without Fear. Steve’s epiphany at age 17 that guided him every day made this principle easy for him to live by.  He once heard a speaker say, “Live every day as if it were your last, because one day you will be right.”  Steve was empowered by this thought and used it to eclipse the typical human fears of ‘what if this doesn’t work’ or ‘what if they don’t like me’.  At the end of the day, just in case it was his last, he wanted to know that he maintained his integrity and focus on his vision.

Even Steve’s critics can’t help but admire this top performer who lived every day by these principles.  The gifts he has given the world as a result are immeasurable.  56 is way too young to live your last day.  But since Steve made every day count, his legacy will last many, many lifetimes.  RIP

About iCanPilot’s Top Performer research:  after interviewing a network of top performers and synthesizing their findings, iCanPilot published a manifesto of the 5 Strategies Every Top Performer lives by.  It can be downloaded by clicking here.

 

How to Dream Your Customers’ Dreams for Big Sales Success

I was interviewing the biggest manufacturer of trade show displays one day to understand what they value most from suppliers.  The president made a comment about one of their best-in-class suppliers that stuck with me: “They seem to dream the same dreams as us.  They have a solution before we even think of the problem.”  He was talking about a cement supplier.  One of the most commodity components they buy, and the president said, “my engineers would kill me if I bought from any other cement supplier just because I was hobbling over a nickel a pound.”

How do you get to mean that much to a customer regardless of the product you sell?

I got the answer listening to Dean Graziosi, of real estate infomercials fame, while he gave a talk at the recent Experts Academy.  Dean does quite well.  His company has about 100 employees and they can sell $100 million in a WEEK with their infomercials.  Who wouldn’t kill for that kind of productivity.  His secret?

He has learned to go to where his customer’s mind is– to focus on what they are thinking, and believing, and aspiring to become right now – to dream their same dreams.  When he talks to the camera, he is focused on the one person who is negative about Dean’s products, negative about his own life, and wanting a change.

He focuses on that person’s opportunities and challenges.  He gets so connected to that person, and then gets so passionate about helping him achieve the change he dreams about, Dean is able to convince thousands of negative-minded people that he can help them have the lives they aspire to.  To the tune of $100 million in sales in a week.

In case you are thinking, “No kidding.  Any half-educated idiot knows to focus on your target customer,” you missed the subtlety of Dean’s approach.  Yes, he knows his target customer.  He has done his segmentation, knows their key pains and how he can help them.  He doesn’t start off with what he has that can help them with their pains though.  He starts off by relating to who they are and what they are thinking.  He goes to them instead of having them come to him so they are open to all of the great ways he can help them succeed with real estate.

This is a key distinction that will make your Value Proposition work world class.  Use this mindset as you go through our training to create a World Class Value proposition at

www.worksmartvalueprop.com

and your sales will be unstoppable.

How do you get started with dreaming your customers’ dreams?  Answer these three questions and let the results guide your value proposition design, communications, product design, and anything else that connects to your customers:

  1. Who are you driven to help?  Get as specific as possible.  Who is that negative person on the other side of the camera?
  2. Why do they need your help?  What is their current situation that they want to change?  What is stopping them?
  3. What do they wish for instead?  What do they dream of for themselves if they could change their current situation?

Once you have these answers, you now know why your solution is the right choice for them and can passionately convey why this is true.  Because you know your customers dreams and how you can be a part of them.  And it is your duty to help them achieve their dreams.

This brings a much higher purpose to your selling effort than convincing customers to take advantage of a 20% discount if they buy today, don’t you think?

Wishing You Smart Success!

We Found Our Focus – Thanks for Your Help

We spent the last two months finding our focus for iCanPilot. And we learned a lot in the process that will benefit anyone who is responsible for new product success.True confessions – we were wondering why some customers jumped on using our software as soon as they got it and why others just never seem to get to it. The delayers always had reasons:

“Another emergency came up.”

“I got reassigned to a different temporary project.”

“I have been so busy I haven’t scheduled the team kick-off yet.”

We delved into the difference between the action-takers and the delayers and discovered who iCanPilot is meant to serve: Top Performers.

We realized the leaders who took action and got to the results quickly know how to focus.  They knew our software could help them achieve their most important goal, because they know what their most important goal is.  They know how to block out distractions, even when it is their CEO, and drive to record-breaking results.  What else could we learn from them?

We documented the 5 top strategies we learned from interviewing our network of top performers in a report you are welcome to download.

Just go to http://www.icanpilot.com/learn-the-5-strategies-every-top-performer-uses/

The first key for Top Performers is they maintain a laser focus. And a laser can point at one or two spots at the most.  You may be thinking, “I have a hundred things demanding my attention right now, and you want me to pick two? And forget the rest?  Impossible.” What is impossible is to achieve results on a hundred things at once.  One or two things accomplished with stellar results trumps a hundred works in progress every time.  Our network has great ways to find their top one or two priorities, which are included in the report.  We will share what else we learned from our top performers in future posts.

Once we got the focus thing, we wanted to know what the top factors for new product success are so we can help top performers with their most important tasks.  It turns out this is WELL researched.  And all of the research highlights one success factor as MORE IMPORTANT THAN ALL OTHER FACTORS COMBINED:

Provide a differentiated solution that provides unique benefits at a superior value to targeted customers.

A.K.A. your Value Proposition.

How fortunate for us that we downloaded the wisdom from one of the world’s top experts in designing winning value propositions already, so we can help with this most important task.  We created to-the-point video training to help you get this most important task right.  We learned that most project teams fall into at least one of six failure traps that derail their new product success.  We help you get around the traps in the training.  You can access the video at

http://www.worksmartvalueprop.com

It is with our coompliments for you, a Top Performer.

(If you were not already one, you would probably be too busy to read about ways of getting better anyway).

Get to the “So What?” of Trends

Staying on top of trends and how they will impact your business is often like optimizing your investments – you know it must be done but you are not quite sure how to go about it. Here is a Work Smarter marketing tool you can use to end the mystery.

The “Sphere of Knowledge” idea referenced in the video came out of our work with the Lead User Research method from Eric von Hippel. After two months of working this model, experts were coming to us for advice on future trends. Knowing what is likely in the future and doing something about it are two different things, however. You still need to determine the implications of trends to your business and devise solutions that make those implications favorably impact your business.

Trend Implications Worksheet

This tool, from iCanPilot’s Reinvent Your Business Model project software, helps you get to the “So What?” of mapping trends to get to the payoff for your business.

Enjoy your trend hunt. Please comment on your trend mapping experience so we can learn from you as well.
iCanPilot helps you Work Smarter for Better Business Results.

iCanPilot featured in the Pioneer Press

“We are launching in part out of pure frustration. After deploying global marketing training at 3M for a few years, we realized how little of it got put to actual use. Recently, we learned of a study by the American Society of Training and Development that showed less than 10 percent of corporate training ever gets put into practice. We knew firsthand many of the barriers to transforming work based on learning.” – shares iCanPilot President Mary Poul.

Read the full story in the article below.

Keep Your Job by Adopting the Best Way to Learn

I recently met a kindred spirit from the learning and development world. We are discovering more and more people that believe that training should be about driving better business results, not about tracking butts-in-seats and happy face sheets. One of those leading thinkers is Gary Wise who is now a Chief Learning Architect with MYCA. Gary has a model for instructional design that recognizes the notion that 5% of employees’ time is spent in formal training classes in a given year vs. 95% on the job, and ALL business results happen on the job. So why wouldn’t training departments focus the majority of their attention to supporting better capability while you are doing your job? This brilliant flash of the obvious is far from common practice by the way.

What is common practice is that you spend a week in a class getting all revved up about new ideas that will help you work smarter. Then you get back to your desk at the end of class to play catch up on the 500 e-mails, 50 voicemails, and a line of traffic out your door. Three weeks later most people have retained only 15% of what they have learned if they are lucky according to a study by the Research Institute of America. In the end less than 10% of what is learned ever gets put into practice according to another study by the American Society of Training and Development. It looks like a great time to shift common practice. The funny thing is, when “training doesn’t take” the typical reaction is to bring in a different training class. Hmmm.

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The Key to Growing Your Revenue lies in Five Simple Variables

Companies who embark on innovating their business model typically want to make more money – both top and bottom line. Your team can come up with a plethora of ideas to grow your revenue in a fun, one hour session. Start with a small team that knows your business well and ask them each to guess the answers to these five questions:

  1. How big is the size of the market we are able to serve with our current solution (number of potential accounts)?
  2. For this market, what percent of purchasers are aware we exist as a solution to their needs?
  3. Of those purchasers who are aware of us, what percent actually consider buying from us?
  4. Of those purchasers who consider us, what % of accounts do we win?
  5. What is the typical revenue we earn each year from a single customer?

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How do customers decide if you are worth it?

When you are deciding whether that new flat panel television you are eyeing up is worth the money, how do you decide? Well, it depends. (yeah for all of the engineers who have given me that answer to EVERY question I have asked over the years!).

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Core Competencies will Keep you in Business – What are Yours?

“Everybody is a genius.  But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.” – Einstein

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